While we’ve been wondering what exactly Victoria’s secret is, the lingerie industry has refurbished itself with the introduction of more inclusive brands like Rihanna’s Savage X Fenty and Love, Vera. Coincidentally, everyday lingerie is being reinvented by up-and-coming brands such as Cuup and Dora Larsen, creating chic, minimalistic pieces. And, of course, industry favorites like Agent Provocateur and La Perla have continued to deliver to-die-for lingerie sets in every style.
Really, a woman’s lingerie speaks volumes. So whether you’re looking for a rebrand or to invest in some special occasion pieces, here are the 20 must-have lingerie brands of 2020.
Journelle is the lingerie destination for options and abundance. This New York-based brand sources and collects multi-line, multi-brand pieces for all occasions in a range of styles and piece points. Journelle is easily a one-stop-shop from everyday to occasion wear, including bridal, maternity, fantasy, and everything in between.
- Le Petit Trou
When it comes to valuing lingerie as art, look no further than Le Petit Trou. This Polish brand has already made a name for itself in the six years since its inception. Every piece is ultra-feminine, detailed, and drop-dead gorgeous. Designed to stimulate the senses and the body, this brand easily makes the watch list for up-and-coming high-end lux lingerie designers.
Founded in 2005, Bluebella excels in creating high-quality, reasonably priced lingerie for women. Designed in classic, neutral tones, this line of intimates presents solid color styles that are on-trend and make everyday wear exciting. Bluebella plays with girly and edgy designs, establishing itself as a flirty go-to brand for affordable lingerie.
- Love, Vera
This Black female-owned brand is making a name for itself through its commitment to inclusivity and affordability. Love, Vera delivers customers the biggest bang for their buck with designs full of lace, fringe, ribbon, and everything in between. If looking for stunning lingerie in a variety of styles and color schemes, this is the brand for you—through every size, mood, and occasion.
Designed for the modern woman, Myla offers the perfect balance of femininity and sophistication. This iconic London brand names each collection in honor of its city’s lovebird sites: Covent Garden, Duchy Street, Columbia Road, and so forth. Myla is known for its celebration of the female body, easily making it a must-have brand for every woman.
- Agent Provocateur
When it comes to the best lingerie brands, it’s impossible to go without mentioning Agent Provocateur. It’s the centerpiece of the industry and well-deserving of its title. Agent Provocateur offers high-end lingerie from bras and panties, to corsets and playsuits, to whips and handcuffs. This brand constantly raises the bar of what lingerie is and how it should feel, unwaveringly delivering the most gorgeous lingerie sets you’ve ever seen.
- Dora Larsen
With every design, Dora Larsen rethinks everyday lingerie. After becoming tired of uncomfortable intimates, founder Georgia Larsen curated a collection that delivers comfortable and contemporary lingerie, known for its cheerful pastels and playful multi-colored pieces. Each piece will charm you into partaking in this fresh, exciting take on your daily intimates.
- Fleur du Mal
The eight-year-old brand is easily one of Hollywood’s go-to lingerie brands. With Angelina Jolie as one of the brand’s first celebrity clients, Fleur du Mal quickly became a favorite for Rihanna (pre-Savage X Fenty) Lady Gaga, the whole Kardashian Klan, and many more. Known for its stunning design of ready-to-wear sets and silks, this brand has fast-tracked its way to becoming one of the top names in the lingerie industry.
This up-and-coming brand is at the forefront of a new market: simple and chic lingerie, with nudes that come in a variety of colors and sizes. Cuup celebrates the modern woman and looks to throw away the outdated standards altogether. At a mid-price point, bras range from size A to H and bottoms come in five sizes. Designs can easily be worn from morning coffee to date night without a second thought.
- La Perla
La Perla is more or less synonymous with luxury lingerie. Founded in 1954, this Italian brand is firmly established as a coveted lingerie label. Designs are timeless and filled with lace, florals, soft tones, and details. There’s truly no going wrong here.
- Lonely Label
Few lingerie brands consistently photograph models of all shapes, sizes, races, and ages—but Lonely Label is a pioneer for a new era of inclusion in the industry. This New Zealand brand offers intimates that play with lace, mesh, and florals to create pieces that aren’t overtly sexual. Lonely Label also has a maternity collection, securing itself as a brand that can be worn through every stage of a woman’s life.
- For Love & Lemons
The For Love & Lemons lingerie designers are masterminds of all things ribbon, roses, and lace trim. This brand is easily a go-to for awe-inspiring styles that are feminine, playfully young, and trendy—from bustiers to three-piece sets.
- Savage X Fenty
When it comes to affordable it-girl lingerie, Rihanna has got you covered. Savage X Fenty, designed by multi-talented pop icon Robyn Rihanna Fenty, is a brand all about inclusion, fearlessness, and empowerment. From crotchless underwear to corsets to cotton loungewear, this brand never fails to deliver for every mood of the day. Just sign up for the exclusive VIP membership and never look back.
- Trashy Lingerie
This brand became popularized after Euphoria’s Maddy Perez donned its lingerie. Trashy is all about over-the-top styles largely centered on occasion wear; the large bows just won’t fit under a t-shirt. These designs will leave you feeling one-of-a-kind and guaranteed sexy.
Created to empower both men and women, Porte-à-Vie puts pleasure at the center of its designs. This brand incorporates pearls, gold tassels, and chains into edgy styles to excite and inspire pleasure; other pieces simply show a cheeky tease to entice viewers. But it doesn’t end there! Porte-à-Vie’s toys offer new ways to explore and empower.
Sororité is an absolute must-have brand for vintage lingerie lovers. Their collection of rare garments is absolutely luxurious, from 1980s Dior to Redeux bustiers to rare 1990s La Perla, each piece is chateau-worthy. Keep an eye out, as each vintage drop sells out in minutes.
- Anya Lust
Founded by Krystle Kotara, Anya Lust is a high-end NYC-based brand that’s impressively unique. From bondage lingerie sets complete with straps and leather to dainty intimates filled with ribbon and lace, designs never cease to prompt desire. Whether you feel like wearing a pom-pom thong or just going crotchless, Anya Lust has you covered for every mood.
Founded in 2017, Livy has quickly become a lingerie brand for the modern woman. With a contemporary edge, Livy has a distinct style that stays away from ribbons, laces, and preppy pinks. It’s still feminine and true to the female form, but in a grown-up, non-superficial way.
For those who love lux designs with a dominatrix feel, this brand offers high-end lingerie for your every need. Guaranteed to empower, babylikestopony is as daring as its namesake and offers a range of intricate, unforgettable pieces.
- Victoria’s Secret
A lingerie mainstay, Victoria’s Secret is likely one of the most recognizable among consumers. Between its fashion shows and it-girl models, it’s impossible to not know VS. With a range of styles, prices, and sizes, it’s hard to imagine the day this brand is no longer an alpha in the industry.
By Anna M Erickson
Photo by Zara Mirkin and Mayan Toledano featuring Arvida Bystrom and Paloma Elsesser